Overview
Smile Centre is a dental clinic with six locations in the Greater Toronto Area. However, when their team first approached us, they had just one clinic location. They faced numerous growth challenges as they struggled to establish their presence in the highly competitive dental industry.
Enter One Core Media.
With a mandate to help Smile Centre expand, we developed a custom growth strategy to establish the clinic’s online reputation, expand its sales and marketing outreach, improve lead-to-appointment conversions and the closing ratio from appointment-to-sale, and build a strong brand that other dental clinics would want to join.
Results
Built a new conversion-centric website and improved the closing ratio from appointment to sale by 67%.
Supported Smile Centre to expand into 5 additional locations across the Greater Toronto Area.
Achieved top search engine rankings for competitive keywords.
Our Approach
Collaborating with Smile Centre to establish the critical KPIs for brand growth, we determined we needed to improve their organic Google presence across the GTA, generate more patient inquiries for appointments, prioritize more profitable dental procedures, and improve retention to ensure repeat patients. From there, we crafted a comprehensive, holistic strategy and implemented it to meet and exceed their growth goals.
One Core Media’s work is second to none. The team is personable, efficient, and ahead of the curve with their marketing strategies. They’re way ahead of other marketing companies in the way that they think.
