Overview
Niagara University is a private Catholic university. With over 150 years of experience, Niagara has provided its students with a values-based education that prepares them for successful and fulfilling careers.
Despite its impressive legacy, Niagara faced challenges attracting and enrolling qualified students. The university's team approached One Core Media for help increasing their enrollment numbers and improving the quality of student inquiries they received.
Results
After implementing our sales and marketing strategy, Niagara University saw a 201% increase in student applications.
Niagara University met its enrollment goal and exceeded it by 27%.
Niagara University saw an increase in class sizes after achieving 119% of student semester starts.
Our Approach
We developed a comprehensive sales and marketing strategy for Niagara University, incorporating detailed market research to uncover their value proposition, messaging, and target audience. Based on these insights, we developed engaging creatives including banners, landing pages, quizzes, and articles to attract high-quality student inquiries and increase conversion rates.
We executed a focused media buying strategy to boost brand awareness and generate more student inquiries. Our team also supported operational setup for scaling and built a strict qualification process by introducing innovative technology and implementing cutting-edge data analytics tools.These measures ensured Niagara University's continued growth and success.
Working with One Core Media has been an eye-opening experience. They took the time to learn about our organization, beliefs, and goals. They went above and beyond to meet with our teams consistently to explain their marketing strategies, activities, and what they aimed to achieve — and were able to deliver on their goals.
