Commerce Case Study
Developed and implemented an SEO-focused digital strategy to help a personal loan provider grow traffic and increase organic presence.


Magical Credit is an online personal loan provider primarily serving Canadians with below-average credit scores and income levels. Seeking a marketing partner with financial services expertise, Magical Credit partnered with One Core Media to develop and execute a digital strategy that would increase organic traffic, conversions and search engine rankings.



After implementing our holistic strategy, Magical Credit saw a 745% increase in monthly organic traffic, from 2200 to 16,400.


Delivered a 10x increase in conversions from organic traffic, from 170 to 1773 monthly conversions.


Produced a remarkable 680% increase in keywords ranking in the top 3 of Google search results, from 92 to 626 keywords.

Our Approach

We developed a custom strategy to achieve Magical Credit’s growth goals and establish them as a leader in Canada’s alternative unsecured lending market.

Our SEO-driven approach enabled us to generate loan applications through high-intent organic traffic across Canada. Additionally, we addressed Google penalty-related challenges, allowing us to focus on two core services: Search Engine Optimization and Google My Business listings development and optimization.

Thanks to One Core Media, our website has achieved top rankings on Google for all keywords important to our business. One Core’s team navigated us through multiple Google updates without any issues while consistently growing our traffic and organic presence. Thank you, One Core!

Natalie Bell, Chief Operating Officer

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