We approach content marketing holistically. Successful content marketing takes your full online sales funnel into consideration from branding to publishing, distribution, sales, referrals, efficiency and ROI. We work with our clients to provide the right messaging for each online customer touch point in a wide variety of interactive formats to help tell seamless and engaging stories.

OneCore Content Services

Content Strategy

We meet with you to understand your business goals, industry expertise, target audience and historical efforts. Your content strategy is designed to inform all future messaging for your brand and provide strategic direction. It is comprised of detailed demographic and psychographic research, search engine keyword and topic research, content categories, mix, formats, distribution recommendations and more.

Content Production

Our large network of talented writers, designers, videographers and web developers has been carefully assembled over the years with quality and efficiency in mind. Our production process includes in-depth first and third party research, content creation, editing, formatting, design and publishing. We get maximum lifespan out of each piece of content by utilizing them in multiple formats like downloads and videos to deliver more.

Content Distribution

Our content distribution solution takes multiple channels into consideration such as Facebook, Twitter, LinkedIn, Google, Yahoo, Bing, Taboola, Outbrain, popular industry websites, online news publications, influencer sites and more. It is our mission to deliver your message to the most targeted audience for optimum conversions. We focus on manual optimization and continuous improvement of content campaigns.

Email Marketing

Keep in touch with the customers you already have and educate the one’s who are just getting to know you. Email marketing provides you with the opportunity to stay top of mind and build long lasting relationships with customers and prospects. Support your online sales funnel with strategic email marketing and lead nurturing.

Insights Reports

Using the latest analytics technologies we track a series of key performance indicators as identified in your content strategy. They can include brand loyalty metrics like new vs. returning visitors, conversion stats, your top performing content pieces, social media status, cost per lead and more. Our insights reporting and account strategy calls are designed to explain the data to you in plain english and optimize our tactics monthly.

User Generated Content Management

Branded content is the perfect way to get your message across in a controlled and specific way. User Generated Content on the other hand lets you harness the mass market to leverage advocate relationships and broadcast your customer’s experiences to the world wide web. Use the power of comments, likes, shares, customer videos, networks and more to make your brand more accessible and ingrained in community.