Consumer Behavioral Factors

A behavioral factor is the action that a user takes once interacting with your website. By taking in the click through rate, bounce rate, and the social signals of customers on your website, you will expand your knowledge on how the interaction of users effects the success of your site.

A behavioral factor is the action that a user takes once interacting with your website. By taking in the click through rate, bounce rate, and the social signals of customers on your website, you will expand your knowledge on how the interaction of users effects the success of your site.

Click through rates made easy:

Click through rate is a measurement of impressions of your site divided by clicks – or, more simply, how many people see an ad or a listing for your site and then click on it. Some tools to help you calculate CTR's are Google Webmaster Tools or Google Analytics. The main way of engaging a user's attention for a click throughs is called a 'snippet'. A snippet is the text description that appears below its title when you search for a page name, description of items you're looking for, or URL address into a search engine. The big question is, how can the snippet be optimized to ensure that more visitors visit your site? The answer to this is described through four easy steps:

1) Firstly, make sure that your snippet includes a title, description, and main keywords within the meta-tag.

2) Secondly, add something that users can engage with - a phone number that users of the site can reach you at in the case that they have any questions or concerns, or even a promo code to use on your site. For example, you can say if users call 123-456-789 or enter code "SALE" they will receive a 10% discount on a certain item.

3) Thirdly, use symbols such as arrows, rhombuses, and asterisks within the description meta-tag.

4) Lastly, Use micro formatting on the landing page to provide the visitor with information on people, products, and the goods being sold.

Google Analytics:

This is a major tool used by 50% of sites to collect behavior patterns of Internet users. The information collected from this site helps website designers and marketers make changes in order to attract more and more users to their site. The better the site, the more users, and the higher the click rate.

Bounce rates:

A bounce rate is the percentage of visitors that visit a certain site, and leave it after searching through only one page. It is ideal to have the lowest bounce rate, to ensure users are fully exploring your site and products. A high bounce rate says a lot about a site. It usually infers that users visited the site by accident or that they were unhappy with the results of your site content.

There are several reasons as to why some sites may have a higher bounce rate. Firstly, your site might not provide the user with what they are looking for. If it is to difficult for the user to find what they are looking for, it means your site is too detailed and confuses the user, causing them to leave the site. Secondly, make sure that your keyword is working for the users. If the bounce rate of your site is high, it is recommended to create a new landing page that matches your keywords more exactly and meets the needs of the visitor. For all these problems, there are some simple solutions. Some of these solutions include being concrete with your titles, using expressive images that correspond with the theme of your site, and avoiding an excessive amount of text.

How the users average time spent on a site effects you:

It is untrue that the longer the user stays on your site, the more pages they are looking through. Sometimes, users can't find what they are looking for and stay on the site for a longer time trying to find what they desire. They then leave the site unimpressed, which can give you a higher bounce rate. There are two main ways to avoid this:

1) Carefully think over the use of basic templates to avoid confusing the customer. Simply use a good usability expert to help make your site easily usable and accessible.

2) Don't make the user think. Make sure that your site is clear and concise so that the user doesn't have a hard time accessing the service they need. Ensure that your site has clear titles, navigation, full descriptions, short forms of registration, and is written in an easy-to-digest manner.

Analytics are a powerful tool for anyone who owns an eCommerce business. By properly monitoring, assessing and changing your site based on the results, you can be sure to stay ahead of your competition.