During the initial stages of a project, we seek to become experts on your brand, story, mission, and values. We outline your brand goals, map out challenges, identify KPIs, and strategize how to achieve and exceed them over time. This process allows us to develop the edge you need to give your brand the upper hand.
A brand book is the backbone of your brand identity. It serves as a comprehensive guide for all brand-related activities. We craft brand books that capture the essence of your brand, articulating its story, values, and personality. With meticulous attention to detail, we curate a cohesive visual and verbal identity, including logos, colour palettes, typography, messaging, and more. Additionally, our brand books feature touchpoint mockups, allowing you to envision how your brand elements will be applied in various contexts, from print materials to digital platforms. Our brand books ensure consistent representation across all touchpoints, fostering brand recognition, trust, and resonance with your target audience.
A content strategy puts your brand strategy into action. We dive deep into your industry, assess your competitors, and identify your target audience. Leveraging the knowledge gained during our research, we strategize how best to communicate your message and effectively engage your target audience at every stage of the marketing funnel. We align briefs with expectations, brand voice, and core values, ensuring messaging and creative consistency across all channels. Strategically informed, we then enter the creative process and design all the components you need for a complete verbal and visual expression of your brand and marketing messages.
Brands need great ads, consistently designed and delivered to the right people. You need content that nurtures and builds an audience that cares about your product or service offering. We create high-quality, strategic content in large volumes to address the full marketing funnel, segmentation and testing needs. Design systems ensure a unified approach to content production and implementation. They allow for a more fluid toolkit of all creatives to communicate the brand through serialized exposure and ensure the relationship between the brand and customer evolves.