Technology Services
CRM
A CRM is the most important aspect of a company's sales infrastructure. Building or migrating a CRM can be complex and requires customization for the business infrastructure. It must adhere to the organizational sales process, integrate with other operational tools and provide the support needed to create more scalability and growth for an organization. We dive deep into your organization's needs, systems and growth plans to choose the right platform to help you now and in the long term. We then create custom solutions that can be adapted to fit future needs. Coupled with marketing automation, we can reduce the amount of workload sales or operations have on non-value-driven actions, resulting in a more robust operation.
Marketing Automation
OneCore can elevate your process with technology, marketing automation, and proven optimizations, allowing your organization to maximize LTV and sales built from your marketing initiatives. Detailed segmentation enables us to create customer journeys and improve customer experiences. We leverage data to make informed decisions, closing the gap in customer drop-offs and enhancing your marketing efforts overall. As a result, we can help increase your scalability, sales conversion rates, and more.
Email Marketing
Email marketing offers brands a powerful and cost-effective channel to engage with their target audience, build lasting relationships, and drive conversions. By leveraging this highly effective marketing channel, we ensure your brand remains at the forefront of your customers’ minds. We design captivating email campaigns that align with your brand identity, delivering tailored messaging that resonates with your target audience. We segment your email list based on customer behaviour and preferences. This enables us to create highly targeted and relevant content that drives engagement and conversions. We continuously optimize your email campaigns through accurate tracking and analysis, refining content to maximize open rates, click-through rates, and your ROI. Our data-driven approach provides valuable insights, allowing you to understand your audience better and make informed marketing decisions.
Attribution Technology
In multi-channel, multi-funnel customer journeys, attributing success to the right marketing effort can be challenging. We embrace this complexity and transform it into a strategic advantage through sophisticated attribution modelling. Attribution reveals your customers' path from their first interaction with your brand to the final conversion. We develop and implement multi-touch attribution systems to identify the exact path driving the most value for your brand. By understanding which channels and touchpoints are most effective, we refine our marketing strategies to allocate your marketing budget more effectively to ensure less wasted media spend, improve campaign effectiveness, and boost your ROI.