Creative Strategist
*OPEN
Type: Full-Time
Reports To: Chief Operating Officer
Industry Focus: Legal, Home Improvement, E-Commerce, Dental, B2B
Channel Scope: Meta, TikTok, YouTube, Google, Organic Social, Website / Landing Pages
About the Role
The Creative Strategist is a newly created, integral role at the intersection of data, culture, and storytelling. You will own the creative direction across paid performance channels (Meta, TikTok, YouTube, Google), organic social, and website/landing page projects - translating audience insight, industry context, and platform mechanics into creative that drives measurable business outcomes.
This is not a purely conceptual role. You will lead internal content production efforts and manage external vendors, ensuring creative output is strategically grounded, on-brand, and performance-ready at every touchpoint.
What You'll Own
Creative Strategy & Direction
- Develop and own the creative strategy for paid channels (Meta, TikTok, YouTube, Google) across all client verticals.
- Translate performance data, audience research, and cultural signals into actionable creative briefs and concept frameworks.
- Establish clear creative rationale for every content direction - connecting messaging hierarchy, hook strategy, and CTA to funnel stage and audience intent.
- Lead creative reviews and ensure all output - paid and organic - is strategically coherent and conversion-oriented.
Content Production Leadership
- Direct internal team members (designers, video editors, copywriters) through the production lifecycle from brief to final asset.
- Manage and quality-control external vendors producing organic social content, ensuring brand voice consistency and strategic alignment.
- Build and maintain scalable creative production workflows, templates, and feedback systems.
- Own the creative calendar across clients, coordinating delivery timelines with media buyers and account managers.
Performance Creative Expertise
- Apply a performance lens to creative decisions: thumb-stop hooks, scroll-stopping visuals, UGC-style formats, testimonial structures, and offer framing.
- Partner with media buyers to analyze creative performance data (CTR, thumb-stop rate, hold rate, ROAS) and derive actionable iteration hypotheses.
- Stay ahead of platform-native creative trends across Meta Reels, TikTok, YouTube Shorts, and Google Performance Max.
- Build and evolve a structured creative testing methodology - concept variables, format variables, audience variables.
Website & Landing Page Creative
- Provide creative direction for website projects and performance landing pages, aligning visual hierarchy, messaging, and UX with conversion goals.
- Collaborate with web/dev resources to ensure creative intent is executed accurately and effectively.
- Apply CRO thinking to landing page creative: headline testing, hero section strategy, social proof placement, and offer clarity.
Client & Industry Intelligence
- Develop deep familiarity with each client's industry, competitive landscape, and customer psychology to produce authentic, resonant creative.
- Conduct audience and cultural research to surface creative angles that are timely, relevant, and differentiated.
- Participate in client-facing creative presentations, clearly articulating the strategic rationale behind creative decisions.
- 3-6 years of experience in creative strategy, performance creative, or content strategy - agency environment strongly preferred.
- Demonstrable track record of developing paid social creative that drove measurable performance outcomes (Meta/TikTok/YouTube/Google).
- Strong written and verbal communication skills - you can articulate why a creative idea will work, not just what it looks like.
- Experience briefing, directing, and reviewing creative work from designers, video editors, and external production partners.
- Proficiency in understanding performance metrics relevant to creative: CTR, hook rate, hold rate, conversion rate, ROAS.
- Ability to work across multiple client verticals simultaneously with clear prioritization and output quality.
- Hands-on experience with UGC strategy and AI-assisted content production.
- Familiarity with landing page and website creative direction - understanding of CRO principles.
- Experience managing organic social content vendors or creators.
- Knowledge of SMB client dynamics - able to work within lean budgets and fast turnaround cycles.
- Comfort presenting creative rationale directly to clients.
How You Think & Work
The right person for this role thinks in systems, not one-off ideas. You approach creative the way a performance marketer approaches a campaign - with hypotheses, structure, and a bias toward learning. At the same time, you have genuine creative instincts and cultural awareness that go beyond data.
A Note from Leadership
This is a new role for us - which means it comes with the rare opportunity to define it. We've never had a dedicated Creative Strategist, and we've felt that gap. You'll have meaningful input into how creative strategy is structured at OCM, how it integrates with media buying, and how we evolve our content capabilities. If you're looking for a role where you can build something - not just fill a seat - this is it.