Rise of Mobile: Super Bowl 2016 Proves It

According to the data released by Google, 82% of searches related to Super Bowl TV ads happened on mobile devices in 2016, compared to 70% in previous year. This staggering figure includes searches made on Google search engine as well as on YouTube.

According to the data released by Google, 82% of searches related to Super Bowl TV ads happened on mobile devices in 2016, compared to 70% in previous year. This staggering figure includes searches made on Google search engine as well as on YouTube.

What happened to desktop? Only 11% of searches happened on desktop platforms and the remaining 7% were made on tablets. Moreover, Google's data suggests that this year's Super Bowl TV-related ads generated over 7.5 million "incremental searches" (additional TV-driven queries) which is 40% more than last year!

Audience's interest in the ads that they saw was at the highest point during the first two quarters, it then dropped during the half-time and picked back up (but not to the level of first two quarters) during the 3rd and 4th quarters – see the graph below:

Ad Driven Searches


What does this data tell us?

It is clear that the tsunami of mobile search continues to rise with no sign of slowing down its growth trends. Whether it is a large corporation or a small local business, every company has to develop an effective and efficient mobile search strategy that will help to connect with existing customers in a meaningful way and capture new audiences through smart targeting tactics.

OneCore Ads specializes in mobile paid media campaigns – our experts have the knowledge and the technology to help you craft a robust mobile initiative that will drive incremental leads and sales to your business.

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