According to the data released by Google, 82% of searches related to Super Bowl TV ads happened on mobile devices in 2016, compared to 70% in previous year. This staggering figure includes searches made on Google search engine as well as on YouTube.
What happened to desktop? Only 11% of searches happened on desktop platforms and the remaining 7% were made on tablets. Moreover, Google's data suggests that this year's Super Bowl TV-related ads generated over 7.5 million "incremental searches" (additional TV-driven queries) which is 40% more than last year!
Audience's interest in the ads that they saw was at the highest point during the first two quarters, it then dropped during the half-time and picked back up (but not to the level of first two quarters) during the 3rd and 4th quarters – see the graph below:
What does this data tell us?
It is clear that the tsunami of mobile search continues to rise with no sign of slowing down its growth trends. Whether it is a large corporation or a small local business, every company has to develop an effective and efficient mobile search strategy that will help to connect with existing customers in a meaningful way and capture new audiences through smart targeting tactics.
OneCore Ads specializes in mobile paid media campaigns – our experts have the knowledge and the technology to help you craft a robust mobile initiative that will drive incremental leads and sales to your business.