Toronto, ON (May 15, 2015) – Seven Women Maternity, Canada's fashion capital for maternity wear, is launching a new user experience dedicated towards the fashion-conscious expectant mother.
The new website which is expected to go-live May 22, 2015 makes it possible for the company to offer superior customer service and personal guidance that it provides in its store to online customers for the first time.
"The ladies come to Seven Women knowing that they're going to get the best guidance on how to achieve a stylish and effective maternity wardrobe, while preserving the sense of fashion and quality garments they are accustomed to. They're going to get a great fit for their new curves and they're going to get fantastic service," says Stephanie Ingram, founder of Seven Women. "We found that part of our challenge online was to match that level of service."
"We selected OneCore because they bring together technology and marketing teams that help bring forth a great user experience for our customers. OneCore recognizes that our customers are ever so evolving and have also brought the same experience to our company through their commitment to our success."
OneCore started the brand rebuild by creating a new Seven Women Maternity website. The site, built with Magento Community 1.9.1, includes a variety of features that are otherwise rare in the maternity space. This includes offering loyalty rewards with purchases, newsletter sign-ups and reviews.
Seven Women's new loyalty program rewards customers with points if they spread the word about the website. These points can be redeemed for savings on future purchases.
"We have also employed many automated tools which take the legwork out of triggered messaging," says Lawrence Farbman, Vice President of eCommerce Strategy at OneCore.
"Piggybacking on the Amazon model of triggered messaging, the new website will automatically notify the user on events such as, but not limited to: a customer's upcoming birthday, no activity for a period of time, the last page visited, product review reminders and shopping cart abandonment recovery."
The company's new website has a fresh new look and feel, leveraging Seven Women's position as a high-end maternity fashion retailer. The company offers a selection of luxury brands that are popular with young and fashionable pregnant women. These international brands include Isabella Oliver, Citizens of Humanity, Seraphine, Rosie Pope, Ripe, Olian, Maternal America, 9Fashion, Jules et Jim, Paige and many other fashionable lines.
While pregnancy was once a time for drab and dowdy clothing, that time is long gone. Modern expectant mothers are taking inspiration from celebrities and continuing to look stylish all through their pregnancies. Seven Women has captured this market and is looking to expand its reach with its new online offerings and loyalty program.
"With OneCore, we were able to transition from a very basic website to a very sophisticated site and we knew that our customers' expectations were high," says Ingram. "We wanted to offer them all the features that they were going to expect with any fashion retailer. It had to work well, it had to be stable, it had to be scalable and it had to cater to customers across multiple touch points, mobile, smart TV, desktop and tablet screen states."
About Seven Women Maternity
Seven Women Maternity provides fashionable mid to high-end clothing to expectant women. This luxury boutique offers a selection of dresses for all occassions, tops, designer jeans, skirts and other types of clothing from leading brands. The company aims to offer clothing options that cover all the bases for pregnant women and can be found online at SevenWomen.ca
About Seven Women Maternity
OneCore Media delivers internet marketing solutions that focus on the client's bottom line. For more than 14 years, OneCore Media has been a full-service digital marketing agency, offering website development, marketing strategy, social media solutions, search engine optimization, reputation management, email marketing and more to companies of all types and sizes. The company can be found online at onecoremedia.com.