As your company fights for market share in your industry, a competitive edge can be found in forming strategic partnerships. With the proliferation of specialists in marketing, partnering with the right agency can be the difference you need to separate yourself from the pack.
If you are already working with an agency in some way then you've already taken an important first step. That being said, are you working with the right agency?
Why Your Business Needs to Get to Know the 3 Agency Types
There are three main agency types: creative, digital and PR.
You cannot harness the power of marketing without the right assistance. Each of the agencies serves a distinct purpose, tailored to attracting audiences traditionally and in the digital space.
Over the past few years, the demand for creative agencies has spiked.
Most businesses have not yet tapped into the use of a creative agency because the concept itself is rather mysterious. There is no precise definition of a creative agency, but in general, these companies use strategy, design, digital services, and marketing to bring your brand story to life. This can be achieved through logos, impressive advertisements and videos – all designed to put a face to your company's activity and provide a familiarity with your target consumers.
The digital agency takes on a critical role in today's ever-changing digital world. They do a surprising number of tasks under a blanketed service, including:
- Data Analysis: Data is incredibly insightful for business owners. It tells you how your customers behave, what they are doing on eCommerce sites, what you can do to meet their needs, and it helps you tailor your sales strategy to attract more conversions.
- Faster Monitoring and Better Insights: When things are done digitally, you can learn more about your customers and competitors. This also allows you the chance to respond faster, change and implement strategies with ease, and test consumer behavior with real feedback.
- Social Media: The digital agency is what helps you perform better on social media. They offer everything from monitoring to engagement to social media campaign creation and implementation.
- PPC: You need pay-per-click marketing to drive traffic and generate leads for your business. That is where a digital agency can help. They offer a campaign that extends your existing PR in place to make your products visible to the consumer.
What is the PR Agency?
A PR agency is not an advertising agency, but they are often confused for one another. The PR side promotes via editorial coverage. They offer earned or free media on websites, newspapers, TV programs, magazines, and social media.
The PR agency shares the same goals as the advertising agency, and they are there to promote your brand and make you successful.
Start Digital; the Others Will Follow
The digital agency is critical. We live in a digital age.
Your customers are online, they are using social media to find their next business, and companies do their research online.
If your business is not digital, the rest of the agencies and marketing services out there will be of no use.
So, if you have to prioritize your marketing budget this year, put emphasis on digital marketing first. Digital marketing is one that promotes your brand, exposes it in a positive light, and brings brand awareness to the public.
The digital agency enhances your reputation and increases visibility. They also use more channels than the PR and creative agencies. They handle traditional media, but equally leverage the power of blogs, social media, websites, and other placements so that they create real-time advertisements.
Digital agencies also specialize in the two-way communication between your company and your customer. This dialogue opens your brand and makes it more personable, which means consumers will relate to your products and services more.
The services of a digital agency are much more robust. PR agencies and creative agencies are more of add-on features that you can dabble in once you have created a digital presence.