You have taken the dive and hired a digital marketing company.
However, hiring them and setting them in motion to work on your campaigns is only half of the battle. The next step is to keep in constant communication so that everything runs smoothly. Regular meetings are your best bet to do so. Timing the meetings depends on upcoming projects, concerns, and your overall budget.
The Importance of Regular Meetings
While you might scoff at the idea of meeting face-to-face, you would be surprised the benefits of meeting regularly with your digital marketing firm. Just some advantages include:
- You get face time with those working on your projects; so, you get to know the team marketing your brand.
- You ensure projects do not fall between the cracks. After all, you are not the only project that firm is handling.
- You are not out of touch for extended periods of time.
- You can set due dates and have the meeting follow up on completed projects.
- The agency will be forced to face any complaints you might have or corrections you need to your strategy.
- You can better assess the estimates and invoices you have just received; and, you can keep the lines of communication open about finances.
- Times That Call for a Meeting
- Some prefer to meet with their digital marketing firm once a month, while others do so when a particular need arises. The frequency of your meetings depends on your needs and budget. If you are launching a new product or campaign, you will need a session immediately. However, for check-ins and project updates, a meeting once a month or once a quarter may suffice.
Naturally, if there is a disagreement you should speak in person immediately rather than try to hash it out over the phone or via email.
Essentials to Prepare for Your Upcoming Marketing Meeting
1. Review the Metrics and Numbers for the Last Month
Metrics and figures are the core focus of your meeting. Prepare by doing a review of your most significant numbers for how you measure the marketing team overseeing your projects. These items may include website traffic, the volume of the marketing leads you receive, paid versus organic traffic numbers, sales and leads waterfalls.
2. Discuss Big Wins
You need to carve out some time during the meeting to discuss the "wins" for you and your marketing team. You do not have to spend an extensive amount of time here, but at least highlight the goals you achieved, anything that surpassed expectation, and praises you have to share to motivate for even better results at the next meeting.
3. Create Ideas for Achieving This Month's Goals
While you do pay the professionals to achieve goals, you need to sit down and have a clear list of what you want to achieve this month, quarter, or with the new project.
Do you want to increase your social media presence? Are you launching a new product line that you want to create extra attention for?
Write questions about how the team will achieve your goals. You want more email sign ups, so how will they attract more people to sign up?
By creating a list of ideas and questions to go along with them, you can get more answers and ensure you and your digital agency are on the same path after the meeting.
4. Keep the Meeting Moving Efficiently
No one needs to waste time, money, and other valuable resources. That is why you must do what you can to maintain the meeting as efficient as possible. HubSpot recommends starting the meeting on time and ending it at the scheduled time.
Consider having someone in charge of timekeeping to ensure each discussion stays on point and minutes are not wasted.
To keep everything running smoothly, do not allow computers. This keeps people from browsing their email or stopping to check a notification.
Lastly, end the meeting with your action points. These are summary points that everyone must walk away with – ensuring everyone knows their to-dos after the meeting.
Bottom Line, You Need to Align
It does not matter if you are going over the numbers, adjusting your budget, or launching a new campaign project, you and your digital marketing agency must be on the same page. Your goals must align with their services and vice-versa.
By taking time out of your day to meet face-to-face with your marketing team, you can increase efficiency and probably improve the ROI you receive from your working relationship.