Case Study

CANADIAN CHOICE

Web Development, Media Buy, SEO, Digital PR, Broadcast & Print, Technology
Industry
Commerce, Home Improvement

Overview

What started off as a small windows & doors business quickly grew to a national home brand, Canadian Choice Windows and Doors with offices across Canada.

When One Core Media initially engaged, there was only one location and a very traditional process to generating new business. Canadian Choice was finding it difficult to establish an online presence in a highly competitive windows and doors industry.

Today Canadian Choice is a leading national brand with 7locations across Canada with continuous plans for expansion.

Our Approach

01
Established unique product and leveraged an exclusive influencer partnership to build a strong brand and strengthen credibility to support entry into new markets
02
Mapped the customer journey and created marketing assets along with implementing media buy tactics to support and strengthen it.
03
Implemented a CRM system to synchronize marketing with sales to enhance performance
04
Created and implemented SEO and Organic strategy to achieve top rankings in search results
05
Implemented PR and reputation management to position Canadian Choice as a true industry leader
06
Introduced advanced TV and radio media buys

Results

52%

Increased market share by 52% and helped expand into 6 additional locations across Canada.

44%

Improved conversion rate between leads to appointments by 44% by implementing sales and marketing automation solutions.

3x

Decreased CPL by 3x in each new region through media funnel optimizations.

20%

Improved conversions from appointment to sale by 20% through strategic PR partnerships, reputation management and brand awareness.

100+

Achieved top organic ranking in 100+ cities across Canada for competitive keywords.

392%

Updated brand identity and web optimizations resulted in improved conversion rate by 392% from traffic to leads.

One Core Media is the true definition of a partner. They have been a pivotal component of our growth and expansion. As a result of their guidance, our marketing activities generate the majority of our business across all locations. They continuously educate and guide us to ensure our marketing strategies are adapting to stay ahead of our industry trends. What I love most is that everything is data-driven, so I can really see the results of their efforts.”

Simon Pozneris
Chief Marketing Officer