Case Study

WALKING ON A CLOUD

E-Commerce, SEO
Industry
Commerce

Overview

Walking on a Cloud is a popular Canadian retail chain specializing in footwear. Despite strong in-store sales, they struggled to achieve the same level of success online. The company had minimal eCommerce traffic, poor search engine visibility, and almost no presence for key shoe brands.

Walking on a Cloud partnered with SeoLogist to improve their digital exposure and drive online sales for specific shoe brands.

Enter SeoLogist:

We focused on improving the online presence by implementing a comprehensive SEO strategy that includes technical improvements, content expansion, outreach and link building, leading to increased search engine visibility and eCommerce sales.

Our Approach

Site Optimization
Improved speed and mobile usability.
Content Expansion
Optimized content for key shoe brands.
Outreach
Secured reviews from bloggers & ambassadors.
Link Building
Built high-quality backlinks.

Results

100+

Ranked over 100 competitive product-specific keywords on the first page of Google.

212%

Increased unbranded SEO traffic by 212% to focus brand pages.

120%

Achieved a 120% growth in eCommerce sales for key shoe brands.