Case Study
WALKING ON A CLOUD
E-Commerce, SEO
Industry
Commerce
Walking on a Cloud is a popular Canadian retail chain specializing in footwear. Despite strong in-store sales, they struggled to achieve the same level of success online. The company had minimal eCommerce traffic, poor search engine visibility, and almost no presence for key shoe brands.
Walking on a Cloud partnered with SeoLogist to improve their digital exposure and drive online sales for specific shoe brands.
We focused on improving the online presence by implementing a comprehensive SEO strategy that includes technical improvements, content expansion, outreach and link building, leading to increased search engine visibility and eCommerce sales.
Ranked over 100 competitive product-specific keywords on the first page of Google.
Increased unbranded SEO traffic by 212% to focus brand pages.
Achieved a 120% growth in eCommerce sales for key shoe brands.