Case Study
MIELE
Search Media Buy, Social Media Buy, Programmatic Media Buying, Data & Analytics
Industry
Commerce, E-Commerce, Retail
Miele, a global leader in premium appliances for over a century, is known for its commitment to quality and innovation. Despite an existing digital marketing strategy, Miele sought to boost revenue and ROI with a more precise approach.
While initially focused on media marketing, One Core Media's three-month discovery phase revealed key opportunities to elevate Miele's e-commerce efforts. The refined strategy integrated multi-channel marketing, data-driven planning, budget optimization by product category, and seasonality insights to enhance media alignment and future planning.
Achieved +30% YoY revenue growth. with 25% budget decrease
Exceeded annual revenue goal by 11%
A substantial 34% growth in average order value.
ROAS increased by 65% in just 4 months.
One Core Media is a true partner, always ready to step in and address any challenges. Their proactive approach and willingness to take ownership of the projects have made our collaboration smooth and productive.