Case Study
DAWSON DENTAL
Branding, Creative, Media Buys, Data & Analytics,
Technology, Outbound Sales, Patient Funnel Management
Technology, Outbound Sales, Patient Funnel Management
Industry
Health
Dawson Dental, with 29 clinics across Ontario, provides cosmetic and general dental services. While already using a digital strategy for new patient acquisition, they believed there was potential to attract even more patients with a refined approach.
Dawson Dental initially sought help with media buying and lead generation. However, a three-month CRO discovery campaign and a full audit revealed critical areas needing optimization in both marketing and sales processes.
We developed a custom automated marketing system to capture leads, nurture prospects, predict revenue, and pinpoint sales bottlenecks. We then implemented a multi-channel media strategy, using data-driven retargeting to capture traffic from all stages of the funnel.
Improved lead to appointment conversions by 80% by applying marketing automation and a better lead nurturing process
Increased lead volume by 62% with a lower media spend
Decreased Cost per Lead (CPL) by 40% by diversifying media channels
Helped increase the average new patient LTV by 4x by implementing patient re engagement campaigns
