Overview
What started off as a small windows & doors business quickly grew to a national home brand, Canadian Choice Windows and Doors (CCWD) with offices across Canada.
When OneCore Media first began working with CCWD, they had one location, with a very traditional means of generating business. CCWD was finding it difficult to establish a presence in a highly competitive windows and doors industry.
Today CCWD is a leading national brand with 7 locations across Canada.
Goals
Challenges
- Outdated website and overall creatives
- Lack of unique value proposition
- Lack of diversity in media buy strategy
- No way of understanding or tracking conversions across their website
- Lack of established online reputation
- Very few sources of traffic
- No set sales process and structure
- Lack of internal systems for data tracking and analysis
Results
Increased market share by 52% and helped expand into 6 additional locations across Canada
Improved conversion rate between leads to appointments by 44% by implementing sales and marketing automation solutions
Achieved top organic ranking in 100+ cities across Canada for competitive keywords
Updated brand identity and web optimizations resulted in improved conversation rate by 392% from traffic to leads
Improved conversion rate between leads to appointments by 44% by implementing sales and marketing automation solutions
Decreased CPL by 3x in each new region through media funnel optimizations
Our Approach
Established unique product offering and exclusive partnership with a well-known influencer in the industry to build a strong, unique value proposition and credibility to support entering new markets.
Implemented a CRM system to synchronize marketing with sales to enhance performance.
Implemented PR and reputation management to position CCWD as a true industry leader.
Mapped the customer journey and created marketing assets along with implementing media buy tactics to support and strengthen it.
Created and implemented SEO/Organic strategy to achieve top rankings in search results.
Introduced advanced TV and radio media buys.
OneCore Media is the true definition of a partner. They have been a pivotal component of our growth and expansion. As a result of their guidance, our marketing activities generate the majority of our business across all 5 locations. They continuously educate and guide us to ensure our marketing strategies are adapting to stay ahead of our industry trends. What I love most is that everything is data-driven, so I can really see the results of their efforts.
