Our team

The quality of our campaigns is only made possible by the people who tirelessly plan and execute our world-class strategies. Each member of our team brings a unique skill-set to our organization, allowing us to offer you a wide range of services implemented by some of the best and brightest professionals in our industry.

Igor Sorokin
Founder, CEO
Igor Sorokin
Igor Sorokin

Igor Sorokin

Founder, CEO

Igor is the CEO of Onecore Media and all of its subsequent divisions. A digital visionary, he built the foundations of what would become OneCore in 1999 as ICM Consulting and through strategic acquisitions grew it from a cutting edge web development company to the multi-faceted digital marketing agency it is today. A thought leader and innovator, Igor believes in a unified approach to digital strategy, combining Onecore’s expertise in marketing, advertising and development to provide his clients with successful, turnkey solutions.

Leon Forman
Chief Operating Officer
Leon Forman
Leon Forman

Leon Forman

Chief Operating Officer

Leon has been with OneCore since its beginnings as ICM Consulting in 1999 and has helped it grow from a web development agency to the multi-faceted digital marketing agency that it is today. He has 17 years of experience in digital advertising, account management and project management and is a skilled strategist, analyst and consultant who has overseen over 2,000 projects. As Chief Operations Officer, Leon manages campaign progress from concept to completion, evaluating and providing solutions to real business problems.

Felix Goltsman
CFO
Felix Goltsman
Felix Goltsman

Felix Goltsman

CFO

In his capacity as CFO, Felix oversees the accounting department, administration, treasury, information systems, and all internal audits. He is well-versed in a broad range of accounting and administrative functions. Through his experience in these activities, he is able to make quick, well informed decisions as issues and problems arise. Felix consistently seeks ways to improve processes and operations. Through changes in task scheduling, and the ordering of business processes, he has innovated improvements that subsequently led to significant cost savings and increased operational efficiency.

Val Zamulin
Head of SEO
Val Zamulin
Val Zamulin

Val Zamulin

Head of SEO

Val is the original founder and head of Seologist, which was launched as a stand-alone venture in 2003. With a major in applied linguistics, Val combined his understanding of search technology and language algorithmization into a highly effective formula, then gathered a team of motivated, IT-savvy pros to further enhance it. His expertise has brought him to speak before hundreds of industry insiders. His joie de vivre is his family, playing soccer, crossfit training and geopolitical debates.

Joseph Chklovski
VP, Marketing
Joseph Chklovski
Joseph Chklovski

Joseph Chklovski

VP, Marketing

With over 10 years of digital marketing experience, Joseph spearheads OneCore Media’s efforts in developing and executing robust and scalable marketing strategies for its clients. Joseph leads a team of dedicated marketing professionals that apply proven campaign methodologies and data-driven decision making process to maximize clients’ ROI and help them take their business to the next level of growth and profitability.

As a regular participant at Google-sponsored seminars and leading industry events, Joseph always strives to be on the cutting edge of online marketing knowledge. His passion for growth and innovation and unrelenting drive to find out-of-the-box solutions to business challenges helps OneCore Media to stand out from its competition as a high-level, results-driven digital marketing agency that delivers superior outcomes to its clients.

Courtney Dale
VP, Content Marketing
Courtney Dale
Courtney Dale

Courtney Dale

VP, Content Marketing

As VP of Content Marketing, Courtney is responsible for overseeing all content initiatives across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior. While working with clients she collaborate with subject matter experts in the departments of marketing, sales, customer service, and operations to help streamline all external communications using a strategic, branded voice. Courtney works with clients to define their brand and business goals, online market positioning, competitive opportunities, and provide creative strategy from which to base future creative briefs. With a focus on all things related to content strategy, production, distribution, conversion optimization, segmentation, analytics and meaningful measurement, her goal is to help brands leverage informative and entertaining content to grow their business. She ensures that all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including on-site, social media, email, point of purchase, mobile and more for each buyer persona within the client’s organization.

Eugene Kontorovich
VP, Marketing Strategy & Automation
Eugene Kontorovich
Eugene Kontorovich

Eugene Kontorovich

VP, Marketing Strategy & Automation

Eugene is a multi-faceted marketing professional with an entrepreneurial background and a keen eye for problem solving. He is always on the lookout for the latest marketing tactics & solutions that can help businesses in both the B2B, B2C and E-Comm sectors generate more business and reach their goals.

As VP of Marketing Strategy & Automation, he combines leading technologies in Marketing Automation, CRM, Social Media, SEM, Personalization, Retargeting, and Email, with customer’s content initiatives and the latest marketing tactics to attract the right audience online, boost engagement, generate and nurture leads, and drive revenue for his clients.

Ryan Judd
Digital Marketing Strategist
Ryan Judd
Ryan Judd

Ryan Judd

Digital Marketing Strategist

Ryan brings over a decade of digital marketing experience to the team. His role at OneCore’s Toronto headquarters is a convergence of business consulting, creativity, communication and technology. All too often business owners are planning, developers are building, marketers are promoting, social media managers are nurturing, and account managers are collecting leads – but there is no communication between those internal teams. Ryan bridges this gap and aligns everyone towards a single goal. His experience across hundreds of start-up and branded campaigns combined with keynote deliveries at various industry summits and educational institutions has helped him hone his craft. His belief that nothing is ever quite perfect has helped him develop an unquenchable thirst for knowledge and a refusal to cut corners.

Anna Ivanova
Web Project Manager
Anna Ivanova
Anna Ivanova

Anna Ivanova

Web Project Manager

Anna is OneCore Media’s expert in managing Web Project Development and makes sure our customers get a cutting edge product. She has expertise in modern Project Management methodologies as well as in User Experience. Being a certified Project Manager, she has delivered multiple projects from initial stage to closing.

Anna provides the crucial link between the aspirations of OneCore's clients and the talents of its designers and developers.

Ross Malets
VP, Paid Search
Ross Malets
Ross Malets

Ross Malets

VP, Paid Search

Creating successful paid search campaigns is an art. It takes creativity to compose compelling ads, an analytical mind to make sure they appear in the right places and deep strategic knowledge to create a relevant landing environment. Specializing in paid search strategies, Ross works closely with clients to develop unique campaigns for paid search, display and social media marketing. Ross has helped nurture talent and leads a team that executes winning strategies for all of his satisfied clients.

Anton Tikhomirov
eCommerce manager
Anton Tikhomirov
Anton Tikhomirov

Anton Tikhomirov

eCommerce manager

Anton is a lead eCommerce Project manager with over 6 years of professional experience in the field of eCommerce development environments, specializing in enterprise level projects.  Anton has been in the industry a while and is continually pushing himself to improve his knowledge base to deliver projects more efficiently. Anton is a service oriented professional that has a record of success at combining strategic thinking, eCommerce project management and a strong Internet marketing background, naturally leading all projects with a conversion centric and user experience approach.

Ariy Tartakovskiy
Business Developer
Ariy Tartakovskiy
Ariy Tartakovskiy

Ariy Tartakovskiy

Business Developer

Ariy is a graduate from the Schulich School of Business, a successful entrepreneur, digital media guru, and an amateur/enthusiast at over 20 different hobbies. He provides digital marketing services to several niche markets in the US. He is also a Senior Digital Marketing consultant at OneCore, specializing in online marketing for small and medium sized businesses. He has knowledge in multiple streams of online marketing, including search engine marketing, social media marketing, reputation management, and user experience.

A self-styled "digital nomad", Ariy has leveraged the internet to work remotely. Ariy has been building his internet based business from the quite beaches of Cambodia, the busy streets of Rome, the scenic Greek Island, and over 30 other countries over the last three years.

Rob Lorusso
Content Marketing Account Executive
Rob Lorusso
Rob Lorusso

Rob Lorusso

Content Marketing Account Executive

Rob brings a journalistic background to OneCore Media’s Content Marketing department. Having edited and written for multiple publications over 7 years, he brings a passionate approach to compelling and accurate storytelling in the world of digital marketing. His experience working with brands as an Account Manager during that time also helped stoke his creative fire in the design and implementation of hundreds of marketing campaigns across multiple platforms. He credits his ability to communicate with anyone to working in multiple forward-facing roles, having dealt with leaders of state, celebrities and the general public throughout his previous experience. Besides the process of creating compelling content, his passions include his family, sports, ridiculously loud music and most four-legged domestic creatures.

Mike Zhmudikov
SEO Strategist and Coordinator
Mike Zhmudikov
Mike Zhmudikov

Mike Zhmudikov

SEO Strategist and Coordinator

Mike is an SEO strategist with over 11 years of experience in Internet Marketing, Project Management and Functional Linguistics. His creative ideas have helped many clients increase their online exposure.

With an MA in teaching ESL and Linguistics, Mike coordinates the work of the organic search team and works out new approaches to increasing clients’ online presence. Mike’s strategies and tactics are rooted in every SEO customer’s success.

Anton Entin
Digital Strategist
Anton Entin
Anton Entin

Anton Entin

Digital Strategist

With a versatile skill set and vast experience across multiple Internet marketing disciplines including SEO, SEM, Display Advertising, Remarketing, Web Design, UX & Conversion Optimization, Anton has the expertise to give his clients an edge in the online marketing game.

Anton has worked in the SEO and SEM fields since 2002, has managed and coordinated successful B2B and B2C projects for healthcare, construction, home service, marketing,  entertainment, home improvement, health & beauty, financial, manufacturing and legal industries.

He has a deep understanding of modern SEO and SEM methodology, including the full cycle of the SEO process from initial discovery and planning to the implementation of strategic and tactical tasks and reporting.

Tim Marskell
Account Services Manager
Tim Marskell
Tim Marskell

Tim Marskell

Account Services Manager

Tim provides crucial sales and account support work at OneCore, including lead generation, proposals, and reporting. Certified in Google AdWords and Digital Analytics, Tim supervises many relationship building programs for our clients and is almost as vital to their success as he is to ours.

Stephanie Stefanoff
Digital Media Assistant
Stephanie Stefanoff
Stephanie Stefanoff

Stephanie Stefanoff

Digital Media Assistant

Stephanie is a graduate of Centennial College and brings a journalistic background to OneCore, including an internship at the Toronto Star. She provides data driven and search engine friendly content to our reputation and relationship building campaigns. Reporting and datamining round out her diverse set of support skills.

Sidney Lugassy
Business Developer
Sidney Lugassy
Sidney Lugassy

Sidney Lugassy

Business Developer

Sidney has been an important part of OneCore Media for over 10 years. His ability to offer superior leadership and strategy during crucial phases of the planning and implementation of campaigns has made him an asset to our company. Offering direction based on analysis and an immense knowledge of marketing and sales, Sidney has been vital to maintaining stakeholder partnerships. Sidney’s guidance and ability to cultivate relationships has helped OneCore establish a foothold in various markets, serving the needs of clients from all parts of the world.

Alon Goltsman
Paid Search Specialist
Alon Goltsman
Alon Goltsman

Alon Goltsman

Paid Search Specialist

Alon is one of OneCore Media’s business professionals and focuses on generating leads via paid search. He is knowledgeable in many different marketing platforms, including Google AdWords, SEO, social media marketing and more. With constant change being one of the hallmarks of paid search, Alon’s ability to think creatively and react to real-time results has helped him to manage his clients’ campaigns to maximize their potential results.

Nicole Kataev
Content Coordinator
Nicole Kataev
Nicole Kataev

Nicole Kataev

Content Coordinator

Nicole is the team’s content coordinator, she creates different curated content for OneCore's website. She writes articles on various topics within the digital industry, including eCommerce, SEO, content marketing, and more. In addition, she conducts case studies on previous and current customers, which provides website users and potential clients with a deeper understanding of the various strategies OneCore Media implements and the results they bring through real life stories.

Prafull Kachhadiya
eCommerce Lead Engineer
Prafull Kachhadiya
Prafull Kachhadiya

Prafull Kachhadiya

eCommerce Lead Engineer

Prafull has a Bachelor’s Degree in Computer Science and is a full-stack Web Application Developer. Web development is both his profession and his passion. In his spare time he enjoys studying human/computer interfaces and the psychology of people’s interactions with technology, which lets him bring user experience designs to life with a deep understanding what motivates people to buy. Prafull has experience in both front and back end development and is proficient in HTML, PHP, Ajax, JavaScript, JQuery, WordPress, Magento and Shopify.

Kirill Smolyakov
eCommerce strategist
Kirill Smolyakov
Kirill Smolyakov

Kirill Smolyakov

eCommerce strategist

Kirill has 3 years of experience in eCommerce marketing, and has managed many creative projects, both on and offline, from ideation to reality. An accomplished team leader, Kirill has a proven track record of successfully managing creative teams, customers, and marketing teams to come up with innovative solutions to complex problems. Kirill enjoys creating shopping experiences that are intuitive for the user, developing top of the line ecommerce platforms and driving user engagement through UX design.

Elyse Gilhooly Summers
Content Marketer
Elyse Gilhooly Summers
Elyse Gilhooly Summers

Elyse Gilhooly Summers

Content Marketer

Elyse is part of the content marketing team at OneCore Content. She studied English and Communications at the University of Toronto and is an expert editor and copywriter. Elyse’s eclectic background includes time working in a wide variety of industries, including interior design, technology, hospitality, and entertainment, and she loves immersing herself in a client’s brand and learning about their niche. In her spare time Elyse enjoys coding, graphic design, and gaming.

Serge Funin
Manager, IT
Serge Funin
Serge Funin

Serge Funin

Manager, IT

An industry expert with more than 10 years of experience in web and game development, Serge has been able to make his way from lead developer to IT Manager during his time with OneCore. He has led his team through numerous development projects with clients from all corners of the globe. Serge is a man of incredible vision, a vision surpassed only by his ability to execute our strategy to maintain a technological infrastructure that supports efficient communications and data management.

Serge Kurlat
Art Director
Serge Kurlat
Serge Kurlat

Serge Kurlat

Art Director

Since 1997, when his first commerce web project was finished - even earlier than receiving his Master’s Degree in Computer Science in ‘98 - Serge has specialized in web site developing with a strong understanding of front-end and back-end technologies. "Each design has to solve the client’s task. And a designer is the first person who has to understand that goal and balance that perfectly with logic to create something unique" - that’s the main principle of hundreds of Serge’s completed projects and why he’s touted a UX Expert by the many people we’ve worked with over the years.

Ilja Syomov
Senior Front-End Developer
Ilja Syomov
Ilja Syomov

Ilja Syomov

Senior Front-End Developer

Ilja has degrees in both Mathematics and Computer Science as well as more than 8 years of professional experience in developing websites and web-applications based on standard technologies. Over the years he has increased his skillset and gained experience in HTML5, BEM/CSS3 via Sass, JavaScript, jQuery, PHP, MySQL and more.

Alex Dvorkin
Web Developer
Alex Dvorkin
Alex Dvorkin

Alex Dvorkin

Web Developer

Alex has more than a decade of experience in IT, with five more years building full stack web applications. He is a huge fan of best practices, innovation and positive attitudes. Alex can adapt quickly to any new technology and is always eager to learn.

Vladimir Lysenko
Web Developer
Vladimir Lysenko
Vladimir Lysenko

Vladimir Lysenko

Web Developer

Vladimir is a Python/Django web developer with a background in Linux system administration. He has expertise in Python and JavaScript in addition to experience in programming with C++, Java (J2SE) and mobile application development on the Android platform.

Helen Davydenko
Front-end developer/Team Lead
Helen Davydenko
Helen Davydenko

Helen Davydenko

Front-end developer/Team Lead

Responsible for the Front-End Development on our client’s sites, Helen brings her attention to detail and approximately half a decade experience to the team's project collaboration work. Skilled at multitasking, she can work on several projects simultaneously and does her best to integrate designs seamlessly into the chosen technology. In her down time, Helen likes to read fantasy fiction and is a devoted mother.

Igor Lysenko
Web Developer
Igor Lysenko
Igor Lysenko

Igor Lysenko

Web Developer

Igor is a web developer specialized in the Python / Django framework. He is experienced in Linux system administration and is especially adept with the C++ language. Igor puts this skill set to work developing desktop applications for Windows.

Fyodor Fadeev
Front-End Developer
Fyodor Fadeev
Fyodor Fadeev

Fyodor Fadeev

Front-End Developer

Fyodor has a master's degree in Speciality Software Development from the Institute of Artificial Intelligence. He has a deep knowledge of Front-End Development and views his life as a code. With a great imagination and expert skill, he animates layouts and beautifies sites every day.

Andrew Sivak
Front-End Developer
Andrew Sivak
Andrew Sivak

Andrew Sivak

Front-End Developer

Andrey is a front-end web developer with years of professional experience in the web industry, with a specialty in creating modern and responsive design for all devices using HTML, CSS & JavaScript.

Max Akimkin
Web and Graphic Designer
Max Akimkin
Max Akimkin

Max Akimkin

Web and Graphic Designer

Max is a web and graphic design ninja, who excels at anticipating a client’s needs and delivering their vision. His designs are user-friendly, functional and unique. Max loves to learn new things and takes every opportunity to do so.

Eugene Perezdrienko
QA Engineer
Eugene Perezdrienko
Eugene Perezdrienko

Eugene Perezdrienko

QA Engineer

Eugene is an expert in the software development lifecycle, including test strategy preparation, plan development, test case creation, execution and bug tracking. He works with our software engineers to make sure each project meets the expectations of our clients.

Nick Shaliaev
R&D Specialist
Nick Shaliaev
Nick Shaliaev

Nick Shaliaev

R&D Specialist

When it comes to reporting, Nick is the team lead in quality assurance. His insights and up-to-the-minute information about projects’ statuses help the whole team refine their strategy.

Nick is a Google Analytics guru and identifies, defines and reports on the analytics behind your website’s conversions. He is always reliable and an expert in multi-lingual SEO.

Darya Tokareva
Chief SEO Tactician
Darya Tokareva
Darya Tokareva

Darya Tokareva

Chief SEO Tactician

Darya is a senior SEO specialist with experience in all aspects of online marketing. She is an unstoppable force who never leaves any work unfinished.

With a degree in economics and social studies, Darya coordinates the work of our SEO tacticians and helps the optimization process run smoothly. Her analytical skills lead to the success of every project.

Elina Sivak
SEO Tactician
Elina Sivak
Elina Sivak

Elina Sivak

SEO Tactician

Elina is a highly technical asset to the team. Her skills in programming, quality assurance and algorithmic processes are unique and irreplaceable.

Elina’s math skills help the whole team to find the best route to success. Her professionalism and dedication to her work is a key part of what makes our clients excel.

Kate Skachko
SEO Tactician
Kate Skachko
Kate Skachko

Kate Skachko

SEO Tactician

Kate is a SEO specialist and no stranger to multitasking. Her ability to balance multiple projects saves time so the team can focus on the important issues.

Kate is a very easy-going person with a profound knowledge of marketing methodology. There is nothing that goes on in the SEO world that Kate doesn’t know about. With her thirst for SEO knowledge, she sets a brilliant example to any newcomer to the IT world.

Marina Turchanova
SEO Tactician
Marina Turchanova
Marina Turchanova

Marina Turchanova

SEO Tactician

Maryna is a skilled SEO tactician who brings her skills in languages to bear on optimizing campaigns and building strategy. She works together with the SEO team to bring added value to every project and takes great pride in result improvements.

Maryna has travelled widely, which gives her the practical knowledge that SEO keywords so often demand. Ireland, with its famous music and dance, is her favourite travel choice.