Keyword & Topic Research
Knowing which words your prospects and audience are searching for when looking for your services is the difference between ranking near the top of Google searches in your industry – and utter irrelevance. Research in topics can help us identify the keywords and article ideas you need to stimulate and maintain organic growth in search results.
Paid Search Audit & Strategy
Our in-depth audit and strategy services allows us to unearth potential opportunities and weaknesses in your current paid search plan. While we can help you realign your budget to remove wasteful spending, we can also unearth other opportunities to help you take that budget and divert it to take advantage of weaknesses in the paid search strategies of your competition.
Social Media Assessment & Strategy
Merely having Facebook and Twitter Pages or an Instagram account isn’t enough. Are you utilizing these channels to the fullest? Our professionals can help you take a look at your current social media practices and create a roadmap outlining what you need to do to connect, engage and convert your audience on social media.
Content Marketing Assessment & Strategy
Telling a great story means nothing if the audience on the other end isn’t interested in hearing it. Let us take a look at how you’re delivering content and devise a plan for you to tell your brand story to the right people, at the right time and in the right place.
Buyer Persona Research
Knowing who your target audience is, at this point, isn’t enough. Do you know their concerns? Do you know when they’re online? Our buyer persona research takes a deep dive into the mindset and behaviour of the people you’re looking to reach. We provide insight into their habits so that your content and marketing strategies are in-line with their pain points and daily routines.
Our eCommerce Strategy solution takes into account all aspects of eCommerce. Technology, people and how they interact with one another. Understanding the behaviour of each allows us to then plan for you to attract and convert leads to grow your business.
Marketing Automation Strategy
Converting prospects into clients and then into loyal brand ambassadors can be as easy as having the right messaging in place at each step of the customer journey. Leveraging technology to work in your favour after gathering valuable insights allows us to map out your customer journey – and most importantly, how you can engage and connect with people at various parts of the sales funnel.